What Insurers Need to Know About The 3.0 Digital Distribution Transformation
Traditionally, distribution in the insurance industry revolves around agents who sell insurance policies for a commission or fee. Until very recently, this made sense: insurance products are complicated, and customers needed professional advice when navigating all of their options.
But for the last decade, the insurance industry has been shifting to a digital distribution model.
For insurance organizations, the message is clear: those who want to remain competitive in an increasingly digital world need to transform their distribution models ASAP.
This paper is divided into three sections: in the first, we explore the three digital distribution models. In the second, we cover the benefits of a Salesforce-enabled digital insurance distribution platform. Finally, we’ll look at several digital distribution use cases.